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Successful and profitable innovation without a big budget
“In many organizations, innovation is hardly or badly organized. With the motto ‘innovation is creativity’, their departments are all just trying random things, and getting random and useless results,” says Danny Mekić. He is one of the speakers during the Strategic Innovation lecture series at Nyenrode Business University. Mekić is a consultant on innovation to…
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Privacy: protect it or you’ll lose it
Serial entrepreneur and technology innovation expert Danny Mekić has outspoken views about data protection and privacy. ‘Privacy and security are not each other’s enemies. They go together hand in hand. And without privacy there is no security anyway.’ Danny Mekić was 12 years old when he started working as a volunteer for the newly launched…
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Customer brand loyalty is disappearing; what can you do to keep your customers? 5 tips.
One of the most important changes in today’s market economy is a strong decrease in brand loyalty, concludes entrepreneur and innovation expert Danny Mekić, who is a speaker at the Nyenrode Masterclass Business Development. “Brand loyalty used to be an excuse to avoid having to look for the best offer at the lowest price time…
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“The ad blocker is a godsend”
“We’ve entered an age where more and more standard products are becoming obsolete. Marketeers need to ask themselves: is my product even relevant these days? This is their challenge: how can you still really surprise individual customers?” Being in touch with the customers “People have become so individualistic that it’s becoming less and less effective…
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Will Spotify and Netflix replace the cinema, the library and the concert hall?
The on-demand and streaming services industry is growing explosively. With streaming services like Spotify and Netflix, you can watch films and series and listen to music online for a fee. But the rapid digital developments are not going to replace the cinema, the library or the concert hall, says multidisciplinary technology expert and entrepreneur Danny…
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Danny Mekić: ‘Teach children a love for learning’
“After our industrialisation and our globalisation, we’ve now ended up in a new kind of society, in which the new powers and the new economy mainly depend on new technology. Which, moreover, keeps changing constantly and rapidly.” “What this means for education remains to be seen. Any attempt to get on board with it is…