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About Trust, Transparency, Authenticity, Meaning, Image and Entrepreneurship
Danny Mekić (1987) is a born entrepreneur. He started his first internet company at the age of 15. After winning a number of awards in 2009, he started appearing in the media more and more often. This caused him to end up in the phone books of the ‘éminence grise’, who invited him to all…
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“Entrepreneurship begins at not taking the world around you for granted”
How did you encounter entrepreneurship during your childhood? That’s a good and interesting question. After all, what is entrepreneurship? Most people would think of starting a company, but to me entrepreneurship is something much more fundamental still. Entrepreneurship begins at not taking the world around you for granted. Seeing opportunities for improvement and then trying…
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“You’re allowed to have something to hide”
Nothing is a coincidence. His father moved to the Netherlands before the third Balkan war, after meeting a woman from Amsterdam on a holiday. “Grandpa stayed behind, along with the rest of my relatives. My father is a radio communications enthusiast. He has a license to communicate using powerful radios. We lived in a tall…
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The new discount card of Albert Heijn
The supermarket chain Albert Heijn introduced their new discount card last month. So what’s new about it? Nothing at all. Well, that is to say: if you personalise your new discount card, making it into a personal discount card, you’ll get three times the benefits, the advertisements say. Three times what benefits, exactly? “Personal offers…