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Privacy: protect it or you’ll lose it
Serial entrepreneur and technology innovation expert Danny Mekić has outspoken views about data protection and privacy. ‘Privacy and security are not each other’s enemies. They go together hand in hand. And without privacy there is no security anyway.’ Danny Mekić was 12 years old when he started working as a volunteer for the newly launched…
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Customer brand loyalty is disappearing; what can you do to keep your customers? 5 tips.
One of the most important changes in today’s market economy is a strong decrease in brand loyalty, concludes entrepreneur and innovation expert Danny Mekić, who is a speaker at the Nyenrode Masterclass Business Development. “Brand loyalty used to be an excuse to avoid having to look for the best offer at the lowest price time…
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Digital voting: expensive, undemocratic and an inevitable security liability
It’s a debate that keeps coming back up. Sometimes it’s about voting computers; this time it’s about voting from your home using your laptop or smartphone. Voting with a slip of paper and a red pencil is ‘obsolete’, insist the technophiles. But contrary to what they say, the pencil and paper method is still the…
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ANWB’s Big Brother insurance is a terrible idea
How can a car insurance company continue to make money if driverless cars might make car damage a thing of the past? The answer is simple and sinister: by gathering as much private information about their customers as possible. Google has been doing it very successfully for years and the value of their shares has…